Hospitality Digital Strategy

Built for hotels
that refuse to be
average

Noodle.agency builds the digital infrastructure boutique hotels need to compete — from SEO and automation to revenue systems that run while you sleep.

View Pricing See Case Study →
12+
SEO pages per property
8
Service modules
100%
Automation-first
1
Dedicated partner
The Problem

Most boutique hotels are leaving money on the table

Independent properties have the story, the experience, the product — but not the systems to match. That's where we come in.

OTA dependent

It's your property and your hard work — don't let the OTAs get to your customers first. Every booking through Airbnb or Booking.com is a commission you didn't have to pay.

Revenue left behind

No upsell system, no add-on strategy, no automated follow-up. Every booking ends at check-in instead of continuing to grow.

Manual everything

Staff are spending time on tasks that should run automatically. Coordination gaps cost you time, money, and guest experience.

Service Modules

Build your stack. Buy what you need.

Every module is a standalone service. Bundle them into a package or stack them over time — we work around your roadmap.

SEO
SEO & Content Strategy
Full keyword strategy, title tags, meta descriptions, JSON-LD schema, and 20+ page content buildout targeting high-intent romantic, experiential, and local searches.
Setup fee
$2,500 one-time
Monthly retainer available
Brand
Brand & Positioning
Voice, messaging framework, property storytelling, and page-level copy that converts — written to reflect the real experience without inflating it.
Setup fee
$1,500 one-time
Monthly retainer available
Revenue
Upsell & Revenue System
Automated post-booking upsell engine with segmented email sequences, purchase-behavior logic, add-on pages, and Stripe-powered purchasing — all hands-free after setup.
Setup fee
$3,500 one-time
Monthly retainer available
Tech
Tech Stack & Integrations
PMS → Zapier → Sheets → email pipeline configuration. We connect your tools and build the data flows that run your operation — Hostaway, Squarespace, Stripe, and beyond.
Setup fee
$2,000 one-time
Monthly retainer available
AI
AI Automation
Intelligent workflows that adapt to guest behavior — dynamic email branching, segment migration logic, and smart capacity rules that go beyond basic if/then automation.
Setup fee
$2,500 one-time
Monthly retainer available
Ops
Operations Systems
Staff task management, daily digest automation, capacity enforcement, and overdue alerts. From housekeeping to management — everyone knows what to do and when.
Setup fee
$1,500 one-time
Monthly retainer available
Web
Web Build & CRO
Domain strategy, subdomain consolidation, page structure optimization, and Squarespace builds designed for conversion — not just aesthetics.
Setup fee
$3,000 one-time
Monthly retainer available
Data
Data & Analytics
GA4 event tracking, upsell conversion dashboards, email performance monitoring, and revenue-by-service reporting in Google Sheets — built to answer real questions.
Setup fee
$1,000 one-time
Monthly retainer available
Pricing

Three ways to work together

Lower upfront cost with shared upside, or a full buyout where you keep everything. Choose the model that matches your risk tolerance and growth stage.

Engagement tracks — pick what fits your property
Track 01 · Partner
Revenue Share
$3,000
Low barrier to entry. We win when you win.
Commission
18% of upsell revenue
  • Full upsell system built & launched
  • Ongoing optimization included
  • We earn only when you earn
  • Full dashboard reporting
Done With You: $3,000 setup + 18% — we build it together, you manage day-to-day
Start here →
Most Popular
Track 02 · Balanced
Balanced
$9,000
Shared risk, shared reward. The sweet spot for most properties.
Commission
10% of upsell revenue
  • Full stack build (all 8 modules)
  • SEO strategic plan with 6 months of implementation
  • Brand, automation & ops
  • Cleaning & task scheduling
  • Lower ongoing commission
  • Quarterly strategy reviews
Done With You: $9,000 setup + 10% — split the build, reduce the upfront cost
Get started →
Track 03 · Owned
Full Buyout
$16,000
You own everything outright. No ongoing commission, ever.
Commission
0% — you keep it all
  • Complete full-stack build
  • SEO strategic plan with 12 months of implementation
  • Full IP & system handoff
  • Staff training & documentation
  • Priority onboarding & QA
Done With You: $16,000 setup + 0% — collaborative build, full ownership
Let's talk →
Post-Launch Monthly Retainers — Hourly Blocks
We handle 100% of implementation. Once you're live, retainers cover ongoing content changes, email updates, automation flow edits, segmentation work, new upsell pages, and campaign builds — on a predictable monthly block.
$1,250/mo
Essentials — 10 hrs
$125 / hr
Light maintenance — occasional email copy tweak, minor content update, small flow adjustment.
Most Popular
$1,485/mo
Active — 15 hrs
$99 / hr
Regular cadence — monthly campaigns, new upsell segments, content refreshes, A/B test setup.
$1,780/mo
Growth — 20 hrs
$89 / hr
Ongoing execution — new upsell builds, seasonal campaigns, flow redesigns, marketing segmentation.
Rollover
Up to 3 unused hours carry to the next month only — no indefinite banking.
Overage
Additional hours billed at your current hourly block, invoiced at month-end — no mid-month surprises.
Scope
Content, email copy, automation edits, segmentation, upsell pages, A/B testing. New full-module builds scoped separately.
Minimum Term
3 months post-launch before changing or cancelling block size. UAT remains client responsibility.
Platform Layer — all tracks
Every client pays the platform layer regardless of track. This is your recurring infrastructure cost — it's what keeps your system running, connected, and growing.
$79–149/mo
Hostaway Connection
Proprietary Noodle.agency–built Hostaway integration layer. PMS data feed, booking sync & automation triggers.
$75–149/mo
AI Layer
Powers intelligent automation, dynamic email logic, and smart segmentation across your workflows.
$175/mo
Messaging Credits
Twilio SMS, WhatsApp & email send credits at fair-use markup.
$329–473/mo
Total Platform Floor
Predictable monthly base. Turns a project into a recurring relationship.

Commission applies to upsell revenue generated through Noodle.agency–built email and automation systems only. Setup fees are one-time. Done With You pricing reflects collaborative builds where your team manages day-to-day post-launch. Multi-property and enterprise pricing available on request.

ROI Calculator

See your numbers before you commit

Adjust the inputs below to reflect your property. Results update in real time — including exactly what you keep after our commission.

Your Property
60
$200
$25/hr
15
Current Upsell Performance
4%
$95
Manual: 2–6% → Email automation: 10–18% → AI multi-channel: 18–28%
Your Pricing Track
Revenue Share
$3,000 setup
18% commission
3-yr total cost—
3-yr you keep—
Balanced
$9,000 setup
10% commission
3-yr total cost—
3-yr you keep—
Full Buyout
$16,000 setup
0% commission
3-yr total cost—
3-yr you keep—
14% avg OTA commission · Airbnb 15.5 · Booking ~15 · Vrbo 8
37% direct / 63% OTA
—% direct
5% 85%
⚡ Immediate ROI — starts Month 1–3
Labor savings + upsell revenue
$0
Annual gross benefit
$0
You keep (after commission)
0%
Net ROI
0 mo
Payback period
0 hrs
Saved / month
Breakdown
Labor savings (annual) $0
✉️ — inquiries
❌ — cancellations
⏱️ — hrs/mo × $—/hr × 12
Additional upsell revenue (annual) $0
📈 — → — upsells/mo
💰 — extra × $— avg × 12 mo
Noodle.agency commission $0
ℹ️ —% of upsell revenue only, not labor savings
Platform layer (annual) $0
ℹ️ ~$401/mo — Hostaway connection + AI layer + messaging credits
Net annual benefit $0
Upsell Lift
Current (manual)
0
0% conversion
With automation
0
0% conversion
+0 additional upsells / month
📈 Growth ROI — builds over 12–24 months
OTA Commission Recovery
Year 1 30%
$0
Year 2 70%
$0
Year 3 100%
$0
💸 —
✅ —
3-Year Combined Projection
Immediate ROI + OTA channel shift compounding together
Year 1
$0
Year 2
$0
Year 3
$0
Immediate ROI compounds at +12%/+22% as automation matures.
These are my numbers — let's talk →
Case Study

MAXAM Hotels — Built from the ground up

A luxury boutique property in the Finger Lakes with a great product and no digital infrastructure. We built the whole stack.

Finger Lakes Treehouse · Sodus Bay, NY

A 48-acre adults-only boutique property featuring elevated A-frame treehouses, vintage Airstream glamping units, and modern micro villas — targeting couples seeking romantic getaways and intimate wedding buyouts. Exceptional product, zero digital infrastructure.

We were brought in to build everything: the SEO foundation, the automation backbone, the revenue systems, and the copy that sells the experience without overstating it.

Content & Product Pages Hostaway PMS Marketing Automation Database Stripe GA4 Acuity Scheduling Schema.org / JSON-LD Tasks & Cleaning Scheduling
20+
SEO pages built & optimized
10
Upsell products automated
3
Email segments running
🔍
SEO & Content Buildout
Title tags, meta descriptions, and JSON-LD schema across 20+ pages — accommodations, packages, things-to-do, upsell products, and seasonal romantic getaway landing pages. Domain migration from a traffic-splitting subdomain to the main domain for full SEO consolidation.
⚡
Upsell Automation System
Full post-booking automation: segmented email sequences by purchase behavior (VIP purchased / partial / none), Stripe-linked add-on pages for 10 upsells (Hot Tub Pre-Light, Charcoal, Early Check-In, Late Checkout, Romance Package, Horse Riding, Heritage Pig Farm, and more), capacity enforcement at the system level.
✍️
Brand Copy & Positioning
Amenities rewrites, FAQ content, and romantic getaway page copy for all three accommodation types. Adults-only positioning through sophisticated language ("designed for two," "intimate," "for couples") — not explicit labeling. Accuracy-first approach: no inflated claims, no generic AI copy.
📊
Data & Tracking Infrastructure
Central database with structured tabs for bookings, upsell orders, task management, email performance, and revenue dashboards. GA4 event tracking across the entire upsell purchase flow. Weekly summary views for management reporting.
✅
Task Management
Cleaning schedules and upsell prep tasks generated live from bookings and purchases — no manual coordination. Staff are assigned automatically, with every task linked to Google Calendar and triggered via SMS & WhatsApp so nothing falls through the cracks between a booking and a guest arriving.
How It Works

From audit to running

We work in focused phases so there's no confusion about what's happening, when, or who owns what.

01
Audit & Strategy
We map your current stack, gaps, and opportunities. You get a prioritized roadmap before we touch anything.
02
Foundation Build
SEO, copy, domain structure, and data infrastructure are built first — everything else plugs into this.
03
Automation Layer
Upsell system, email sequences, automation workflows, and integrations go live with full QA and test scenarios.
04
Launch & Optimize
We monitor performance, tune automation logic, and continue building on retainer — your system improves over time.

Ready to build something that actually works?

Whether you're starting with one module or want the full stack — let's talk through what your property needs and build a scope that fits.

Start the conversation Explore modules →